Privacy Policy - Tidal Metrics

Our Commitment to Data Protection

At Tidal Metrics, protecting your privacy is something we take seriously. This policy explains what information we collect when you visit our website or engage with our services, how we use that information, and what choices you have regarding your data. We've written this in straightforward language because we believe transparency shouldn't require a law degree to understand.

We operate under the principles of the General Data Protection Regulation (GDPR) and other applicable privacy laws. This means we only collect data we actually need, we're clear about how we use it, and we give you meaningful control over your information.

What Information We Collect

Information You Provide Directly

When you fill out our contact form or communicate with us, you might share:

• Your name and how you prefer to be addressed
• Email address for correspondence
• Any details you choose to include in your message about your organization or needs
• Company information if you're reaching out in a professional capacity

Information Collected Automatically

Like most websites, we automatically collect certain technical information when you visit:

• IP address and general geographic location
• Browser type and device information
• Pages you visit and time spent on the site
• How you arrived at our website (referral source)
• Interaction patterns with our content

Analytics and Cookies

We use cookies and similar technologies to understand how people use our website. This helps us identify which content is most helpful and where we might improve the user experience. You can learn more about our specific cookie practices and manage your preferences on our Cookie Policy page.

How We Use Your Information

We use the information we collect for specific, legitimate purposes:

Responding to Inquiries

When you contact us, we use your information to understand your situation and provide a thoughtful response. We may follow up to continue the conversation if you've expressed interest in our services.

Improving Our Website

Analytics data helps us understand which content resonates with visitors, which pages might be confusing, and how we can make the site more useful. We look at patterns in the aggregate rather than tracking individual users.

Service Delivery

If you become a client, we use your information to deliver the services you've engaged us for, communicate about project details, and maintain our working relationship.

Legal Compliance

We may use and retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

We don't sell your personal information to third parties. We don't send unsolicited marketing emails. If we ever wanted to use your information in ways not covered by this policy, we would ask for your explicit consent first.

Legal Basis for Processing

Under GDPR, we need a legal basis to process your personal data. Here's what applies to our processing activities:

• Consent: When you fill out our contact form, you're consenting to us using that information to respond to you.
• Contract Performance: If you engage our services, processing your data is necessary to fulfill our contractual obligations.
• Legitimate Interests: We have a legitimate interest in understanding how our website performs and improving user experience, balanced against your privacy rights.
• Legal Obligation: In some cases, we process data to comply with legal requirements.

How We Share Information

We keep your information within our organization in most cases. However, there are limited situations where we share data with others:

• Service Providers: We work with carefully selected third-party services for website hosting, email communications, and analytics. These providers are contractually obligated to protect your data and can only use it for the specific services they provide to us.
• Legal Requirements: We may disclose information if required by law, legal process, or government request.
• Business Transfers: If our company is acquired or merged with another organization, your information may be transferred as part of that transaction.

Data Retention

We don't keep your data longer than necessary. Contact form submissions from people who don't become clients are typically retained for one year to allow for follow-up conversations. Analytics data is aggregated and anonymized. Client information is retained according to our contractual obligations and legal requirements, typically for seven years after the end of our engagement to comply with business record-keeping obligations.

If you'd like us to delete your information sooner, you can request this at any time, subject to any legal obligations we have to retain certain records.

How We Protect Your Data

We implement appropriate technical and organizational measures to protect your personal data:

• Encrypted connections (HTTPS) for data transmission
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure data storage with reputable service providers
• Regular backups to prevent data loss

While we take data security seriously and implement industry-standard protections, no method of electronic storage or internet transmission is completely secure. We do our best to protect your information but cannot guarantee absolute security.

Your Privacy Rights

Under GDPR and other privacy laws, you have several rights regarding your personal data:

Right to Access

You can request a copy of the personal data we hold about you. We'll provide this in a clear, commonly used format.

Right to Rectification

If information we have about you is inaccurate or incomplete, you can ask us to correct it.

Right to Erasure

You can request that we delete your personal data, subject to certain legal exceptions.

Right to Data Portability

You can receive your data in a structured, machine-readable format and request that we transfer it to another organization where technically feasible.

Right to Object

You can object to processing of your data based on legitimate interests or for marketing purposes.

Right to Restrict Processing

In certain circumstances, you can ask us to limit how we use your data.

Right to Withdraw Consent

Where we rely on consent as our legal basis for processing, you can withdraw that consent at any time.

To exercise any of these rights, contact us using the information at the top of this page. We'll respond to requests within one month, though complex requests might take slightly longer.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

• Avoid filling out contact forms, account registrations, or any data-submitting features
• Disable cookies through your browser settings (see our Cookie Policy for more details)
• Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.

International Data Transfers

Our primary operations are based in the Netherlands, within the European Economic Area. If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions. Any service providers we use that process data outside the EEA are carefully vetted for their data protection practices.

Children's Privacy

Our services are designed for businesses and professionals. We don't knowingly collect personal information from children under 16. If you believe we've inadvertently collected such information, please contact us immediately so we can delete it.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make significant changes, we'll update the date at the top of this page. If changes are substantial, we may notify you through email or a prominent notice on our website. We encourage you to review this policy periodically.

Supervisory Authority

If you have concerns about how we handle your personal data that we haven't been able to resolve, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.

Questions or Concerns

If you have questions about this privacy policy, want to exercise your rights, or have concerns about how your data is being handled, please don't hesitate to reach out. You can contact us through the information provided at the top of this page or visit our contact page. We take privacy concerns seriously and will respond as quickly as possible.