Advertising Disclosure

Last updated: November 18, 2025

Our Commitment to Transparency

At Tidal Metrics, we believe in maintaining full transparency about any commercial relationships that might influence the content or recommendations we provide. This disclosure explains how advertising, affiliate relationships, and sponsored content work on our website and in our communications.

We comply with the Federal Trade Commission's guidelines on endorsements and testimonials, as well as applicable European regulations regarding advertising disclosures. Even when not legally required, we believe transparency builds trust and helps you make informed decisions.

Affiliate Relationships

Affiliate Program Participation

Our website may contain affiliate links to products, services, or resources that we believe could be valuable to our audience. When you click on these links and make a purchase, we may receive a commission at no additional cost to you. This commission helps support our work and allows us to continue providing quality content and services.

Commission-Based Link Explanations

The affiliate relationships we maintain include:

  • Marketing tools and software platforms that support audience research and content strategy
  • Professional development resources relevant to marketing and business strategy
  • Analytics and data visualization tools that aid in decision-making
  • Educational courses and training programs in marketing disciplines

Product Recommendation Policies

We only recommend products, services, or resources that we genuinely believe offer value. The presence of an affiliate relationship does not influence whether we recommend something. We evaluate tools and services based on their merit, usefulness, and relevance to our audience, not on commission rates. If we wouldn't recommend something to a colleague or client, we won't recommend it to you, regardless of any potential financial benefit.

Financial Relationship Transparency

When we include affiliate links in content, we clearly disclose this relationship near the link itself or in the content where the link appears. You'll typically see a note that says something like "This post contains affiliate links" or "We may earn a commission from this link." This ensures you're always aware of when a commercial relationship exists.

Sponsored Content

Identification of Paid Content

Any content that has been sponsored, paid for, or otherwise compensated by a third party will be clearly labeled as such. We use clear disclosures such as "Sponsored," "Paid Partnership," or "In collaboration with [Brand Name]" to ensure transparency. This applies to blog posts, case studies, social media posts, or any other content format.

Sponsored Post Labeling Policies

Sponsored content on our platform adheres to strict editorial standards. While sponsors may suggest topics or provide input, we maintain editorial control over the content's accuracy, tone, and overall message. We do not publish sponsored content that conflicts with our values or that we believe would mislead our audience.

Brand Partnership Disclosures

We occasionally partner with brands and organizations whose missions align with ours. These partnerships may involve content creation, research collaborations, or co-marketing initiatives. When such partnerships exist, we disclose them prominently. Our brand partnerships are selective and based on shared values and audience relevance.

Content Authenticity Guarantees

Regardless of whether content is sponsored, all information we publish reflects our honest assessment and professional expertise. We do not allow sponsors to dictate our opinions, conclusions, or recommendations. If we identify limitations or drawbacks in a sponsored product or service, we'll communicate these honestly.

Third-Party Advertising

Display Advertising Networks

Currently, we do not display third-party banner advertisements or use advertising networks on our website. If this changes in the future, we will update this disclosure accordingly and ensure all advertising is clearly distinguishable from editorial content.

Behavioral Targeting Disclosure

We may use analytics and tracking technologies to understand how visitors interact with our website. This data helps us improve user experience and may inform advertising efforts on other platforms. For detailed information about how we collect and use data, please see our Privacy Policy and Cookie Policy.

Cookie Usage for Advertising

Cookies and similar technologies may be used to track advertising effectiveness and personalize your experience. You have control over these through your cookie preferences. Visit our Cookie Policy page to manage your preferences or learn more about how these technologies work.

Ad Personalization Practices

If we engage in advertising on platforms like Google, LinkedIn, or other networks, those advertisements may be personalized based on your browsing behavior and interests. These platforms have their own privacy policies and opt-out mechanisms. We encourage you to review the privacy policies of any platforms where you see our advertisements.

User Rights and Controls

Ad Preference Management

You have the right to control how advertising affects your experience. This includes the ability to opt out of personalized advertising, adjust cookie preferences, and choose not to provide certain information. Your choices will be respected across our website.

Opt-Out Procedures

To opt out of advertising-related data collection and personalization:

  • Visit our Cookie Policy page to adjust your cookie preferences
  • Configure your browser to block or delete cookies
  • Use browser privacy features or extensions that limit tracking
  • Contact us directly with specific data deletion or opt-out requests

Data Collection for Advertising

Data collected for advertising purposes is limited to what's necessary to understand audience behavior and improve our services. We do not sell personal information to advertisers or third parties. Any data sharing with advertising platforms is done in accordance with their privacy policies and our commitment to data protection.

Rights Under Privacy Regulations

Under GDPR and other privacy regulations, you have specific rights regarding data used for advertising purposes. These include the right to access, rectify, delete, or port your data. You also have the right to object to processing for direct marketing purposes. See our Privacy Policy for detailed information about exercising these rights.

Editorial Independence

Our editorial content is created independently of our business relationships. While we may receive compensation through affiliate links or sponsored content, this does not influence our editorial judgment or the substance of what we publish. We maintain a clear separation between editorial decisions and commercial considerations.

If we ever find that a product or service we've recommended isn't meeting expectations, we'll update our content accordingly, regardless of any affiliate relationship. Your trust is more valuable to us than any commission.

Testimonials and Reviews

Any testimonials, case studies, or reviews published on our website reflect genuine experiences. While we may select which testimonials to feature, we do not fabricate or materially alter client feedback. If compensation was provided in exchange for a testimonial or review, this will be disclosed alongside the content.

Updates to This Disclosure

As our business relationships evolve, we may update this advertising disclosure. Significant changes will be reflected by updating the date at the top of this page. We encourage you to review this disclosure periodically to stay informed about how advertising relationships may affect the content you see.

Questions About Advertising Disclosures

If you have questions about our advertising relationships, sponsored content, or affiliate links, we're happy to provide additional information. Transparency is important to us, and we want you to feel confident in the content we provide. Contact us through our contact page with any concerns or questions.